Isabelita Virtual

Talk 2nd  November


Isabel Martínez is the name behind Isabelita Virtual, an award-winning advertising creative director with over 15 years of experience at advertising agencies including SCPF, DDB Barcelona, and JWT NY. In 2011, Isabel launched @IsabelitaVirtual. Today more than six hundred thousand people follow her account. She has collaborated with brands and cultural institutions such as Dior, Hermès, Kenzo, Sony, Louis Vuitton Foundation, Vogue Italia, W Magazine and The Moscow Ballet.In 2015 Kevyn Systrom, Instagram’s co-fowder revealed his top 3 fashion accounts, @isabelitavirtual was one of them. In 2018, she was honored by the Webby Awards (hailed as “the internet’s highest honor” by The New York Times) in the category of Best Social Content in Art & Culture alongside powerhouse cultural institutions such as The Metropolitan Museum of Art, the Guggenheim, and LACMA. In 2018 she became the first Spanish woman featured in Times Square Midnight Moment. The long and largest public digital exhibition on billboards throughout Times Square. Other names featured in the past years were Andy Warhol, Yoko Ono, Björk, JR or Alex Prager.