Serial Cut is a Madrid based studio, established in 1999 by Sergio del Puerto, working on a wide variety of worldwide projects, but focussing mainly on Art Direction. Big and small companies from arts and culture, fashion or entertainment industries are their primary clients; for each new project from a given client, they like to change the look and feel of the design. They believe that image and type are a great combination and they like to use them on all the projects they work on. Typography plays an important role in the end product. Visual culture Inspiration comes from current and past decades, but they always review it and renew it, bringing it into today’s perspective with an actual look.
Some of their clients are:
Companies Nike / Zune / Sony / Diesel Fragances / VISA / Blackberry / Foot Locker / Vodafone / General Electric / LG Phones / Powerade / Coca-Cola / Landys Gyr / Heineken France / Martini / Wolkswagen / Sears / McDonald´s / Burger King / Vivendi / Eircom / Audio Brighton / TriNa / Beeffeater / Soberano / Estrella Damm / Roca / Control / Hornimans / Teléfonica / Renfe / Lladró Press Media The NY Times Mag / Rolling Stone / The Guardian / Money / Computer Arts UK / WAD / XLR8R / Details / OUT / El País / Vanidad / Neo2 / Blender / McGraw-Hill / DT / Grupo Zeta / Progresa / MRMW / Focus Ediciones Ad Agencies Ammirati, NY / BBH, Singapore / EuroRSCG, Paris / Y&R, Chicago / Goodby, S&P, SF / Nitro, London / Chemistry, Ireland / Anti, Norway /