Born in Mexico and based in Madrid, Paloma Rincón is a photographer who creates work ranging from experimental and personal projects to commercial assignments for worldwide brands. Predominantly working in the genre of still life, Paloma creates visual games in the unique intersection where photography meets sculpture, design, installation and/or illustration. Her quirky images are marked by bold colours, graphic compositions and unexpected juxtapositions. These playful and contemporary photographs are the result of a meticulous planning process, resulting in a selection of props, textures and lighting techniques that all come together in a unique harmony. By combining her masterful technical knowledge with the creative approach of a craftsman, Paloma plays with reality and allows the beauty of handcraft to recover its value and magic in our digital world.