Gabor Schreier – Saffron

Talk 5 Oct

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Saffron is a global and independant brand consultancy founded by Jacob Benbunan and Wally Olins in 2001.

Born in Germany, where he originally trained himself in sign creation, screenprinting and restoration, Gabor Schreier studied design in Stuttgart and Ulm. But as a professional he started in Berlin where he helped creating the Daimler, Smart and Mercedes-Benz Bank brands.

During his 14 years at Saffron, Gabor significantly contributed to the expansion and successes of the company. Today, as Chief Creative Officer, Gabor leads all the creative teams of Saffron across its global offices.

He worked on the creation of symbolic brands such as Vueling and Yoigo, and is in charge of the creative work for Bankinter, Cepsa, A1 Telekom Austria, Swiss Re, Megafon (Rusia), Kyivstar (Ucrania) and Flying Tiger Copenhagen, among others. Recently, he drove the rebranding of iconic trademarks like Gulf Air and YouTube.

Saffron’s works can be recognized through their solid strategic base and the creative boldness of the visual language. This way Saffron helps organizations of all kinds and locations to break barriers between analogic and digital, and to create unique experiences for their customers.