Paco Adín studied advertising, graphic design and marketing at the University of the Basque Country a few years ago. For good and also … for good, he has always been his own boss. He is a partner and creative director of Supperstudio, an agency specialising in packaging design that he founded in 2003. Since then he has made many friends and worked with brands such as El Corte Inglés, Danone, Coca Cola, Pascual Milk, Starbucks, ViveSoy, Grupo Eroski , Guggenheim Museum Bilbao, Chocolocuras, Matadero Madrid, Molaquetemola or Young & Beautifood. Many of his works have won awards such as D&AD, Pentawards, Bestpack, FabAwards, Liderpack, Laus, El Sol, Anuaria, Vertex, El Chupete, German Design Awards, etc. In addition, he combines his work in front of Supperstudio Conferences, workshops and classes in the Master of Marketing (UPV-EHU). His life runs between the pintxos of Bilbao and the tapas in Madrid, and in summer, watching life go by in Mallorca. He is Basque, he has a Mediterranean soul and practices the ‘happy package’.