Iñaki Martikorena is the executive creative director of Movistar +, before Canal +. Since he started, he has been a creative director for Tv Cuatroº channel during five years. Between both periods he worked as a sniper for big brands like BBVA, or small big brands like Ecoalf. He created and sold a fiction project to SHINE INTERNATIONAL. He has worked seven years as an advertising director. He shot a western short film in Yiddish that only his mother understands.